What Three Words Say About Two Very Different Leaders

What we learn from a branding research technique we often use in market research about Carney and Poilievre

In our most recent national survey, we asked Canadians a simple but revealing question: “Now, imagine you were describing each of the following people to a child and you wanted to tell that child how these people are like—the kind of person they are. What three words would you use?”

It’s an unconventional way to probe political opinion—but that’s the poi…