How Much Does Likeability Matter? Can a Politician Win an Election Without Being Seen as 'Nice'?

A new study suggests the leadership attributes that matter are perceptions of competence, integrity, and authenticity

As the talk of an early federal election continues (I still highly doubt we will have one this year), one question has been increasingly raised by commentators: Is Pierre Poilievre likable enough to lead the Conservatives to victory?

Susan Delacourt wrote about a new Abacus Data poll we released on the weekend that shows those with a negative impression…