Communicating Hard Choices in a Fragmented Info Ecosystem
Lessons on political communication from the Air Canada labour dispute
The ongoing Air Canada flight attendant strike is more than just a labour dispute, it’s a test of how governments explain unpopular decisions in a fragmented media environment.
Our latest polling shows most Canadians sympathize with the flight attendants, believe they should be paid for all aspects of their workday, and oppose federal intervention to for…